The company, one of Europe's biggest pornography providers, is listed on Nasdaq, the New York Stock Exchange's market for tech companies, with a market value of $188m (£96m). But after several years on Wall Street, it has now decided to move its listing to the Alternative Investment Market, part of the London Stock Exchange. The bulk of Private Media's investors and businesses are already located in Europe.

The company's president, chairman and chief executive, Berth Milton Jnr, said it was also switching exchanges because it was "extremely unhappy with the treatment small cap companies get from the US market and US regulatory bodies". Mr Milton added that moving "seems like a good idea and also a way of saving money".

Private Media was founded in Sweden in 1965 when Berth Milton Snr, Mr Milton's father, began publishing Private magazine, widely considered to be the world's first legal hardcore title.

Mr Milton bought out his father in 1991 and began expanding the business into new areas, including videos and then DVDs. He licensed the company's name for a variety of products, including condoms, and set up websites.

Private Media's London market debut, expected some time this year, is the latest by a string of companies looking to escape Wall Street's harsh regulation. Most of it, notably the stringent Sarbanes-Oxley Act, was introduced in the wake of corporate scandals such as Enron and WorldCom.

However, AIM has come in for criticism in recent months. In particular, some investors have voiced concerns about the quality of companies listed on the market. In response, the LSE recently instituted new rules for AIM advisers to make them more accountable for the companies they bring to market.

Private Media Group Expands Mobile Porn Business

PR Newswire/, 1/19/07, Barcelona -  Private Media Group Inc., a worldwide leader in premium quality adult entertainment content, today announced that Q1 2007 projections for its mobile business is expected to grow by 130 million handsets to 674 million, with twelve new carriers expected to go live in twelve countries including eight new territories: Japan, Argentina, Canada, Hong Kong, Columbia, Ecuador, Sweden and Finland.

According to the online IT publication The Register, "Mobile users are demanding more "erotic" entertainment as industry analysts forecast a surge in growth in the industry. Analysts Juniper Research expect the worldwide mobile adult content market to be worth $3.3bn by 2011, up from its current level of $1.4bn. Europe is considered the most lucrative market, according to the Juniper study, with the Asia Pacific region the next most valuable to the industry. A total of $14.5bn in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39 per cent revenue over this period. The study estimates that video-based services will account for over 70 per cent of revenue in the mobile adult content market by 2011."

"Private is aggressively developing the global distribution of its mobile content. We are currently the dominant adult content provider in Europe. The focus in 2007 will be on developing incremental distribution in the Asia Pacific region and Latin America." stated Tim Clausen, Private's Director of Mobile Operations.

Mr. Clausen continued: "In view of the projected global growth in video-based mobile services, and our extensive top quality content library and well established PRIVATE brand, we are in a strong strategic position to further grow our mobile business in this area. It is important to understand that this expected growth is not only coming from carriers where we will go live, but also from those where we have existing distribution."

About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.

A few of the porn actresses who have worked with Private Media Group are Anita Blond, Michelle Wild and Timea Vagvoelgyi.

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