Porn Accounts for 40 Percent of VOD Revenue

Porn Studies > Porn in the News

TVPredictions.com, 12/13/05 - Cable TV operators often say their subscribers love the variety of programming available on Video on Demand.

However, a new report suggests that what they love most is love itself.

Adult Video News, a trade magazine serving the adult film industry, says that porn generates approximately 40 percent of cable's overall VOD revenue ($800 million of a $2 billion market.).The number is particularly impressive because some cable operators have just recently added adult films to the VOD lineup.

In addition, the magazine says that a whopping 55 percent of people who order VOD in hotel rooms select adult movies.

AVN estimates that the adult industry is raking in more than $12.6 billion a year, with one-third of that revenue coming from video sales and rentals.

The adult industry could get another boost in 2006 when new High-Definition TV DVD players hit the market. Many adult producers have been shooting their films in high-def in anticipation of the growing HD market.

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Porn Studies > Porn in the News

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