Billboard, 11/1/06 - Music and porn have dabbled in each other's worlds before,
but Vivid-Alt, an offshoot of adult film company Vivid launched earlier this
year, is now scoring its films with original rock, punk, hip-hop and
Its latest film, "Girls Lie," is the first Alt title to package an original CD soundtrack, which includes such bands as Vice Records act the Panthers and Matador Records' Matmos. It hit record stores October 24.
Four Alt titles have been released to date, and Vivid estimates that they have reached 3.5 million people through physical sales and rentals, the Internet and video on demand. Nine more films are scheduled for release by the end of 2007 -- all packaged with a CD soundtrack.
Since the packaging of the CD with the films is still relatively new, no one attributes more sales or fans to the project yet. However, most acts do it for the novelty of being in a porn and the added exposure.
"We're taking it to that level if you're going to own a DVD of something, it has to be something you like," Vivid-Alt managing director Eon McKai says. "We're trying to make our stuff collectible."
Vivid co-founder/co-chairman Steven Hirsch recruited 26-year-old McKai to head the imprint. Before signing with Vivid, McKai had been working music into films at adult film company VCA. Using real bands for the Alt titles was a component from the start.
"The music really takes center stage," Hirsch says. "It is so key and important to the movies, it made sense that we went out and tried to find an alternative way of getting it."
McKai, who runs Alt's day-to-day business, recruits acts mostly through the West Coast music scene and word-of-mouth, but also connects with bands online. "After watching Eon's last film, I reached out to him on MySpace and told him I liked the way he was presenting porn," Brooklyn, N.Y.-based DJ Tommie Sunshine says about getting onto the "Girls Lie" soundtrack.
Still, it's not for all -- McKai says some have dropped out of projects, and others are selective in who they tell.
"I have not told my mother," admits Aaron Buckley, drummer/vocalist for Los Angeles act Anavan. "We did an interview a couple months ago, and our bass player told a story about how a guy tried to make out with him in a bathroom, and my mom didn't like reading that. I don't think she'll be happy knowing our song will be in a porn."
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